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5 AI Marketing Tools to Get More Therapy Clients
AI seems to be everywhere in the mental health industry these days — from tools that help write progress notes to apps that summarize sessions, automate scheduling, and streamline documentation. These kinds of tools can save hours each week and make the clinical side of practice easier.
But here’s the thing: none of them help you get more clients.
If you’re in private practice, being a great therapist isn’t enough. You also need visibility. You need paid ads that work. You need messaging and copy that connects. That’s where AI comes in.
As a therapist marketing expert with 20+ years of experience, I’ve seen firsthand how AI can make marketing easier and more effective. And, in today’s ultra-competitive therapy landscape, it’s one of the best ways to stay visible and attract the right clients.
Here are my top 5 ethical AI tool recommendations to help therapists overcome the biggest challenges they face when trying to DIY their marketing.
🔍 SEO: Get Found on Google Without Learning Tech
SEO (Search Engine Optimization) is how your website shows up when someone searches for things like “trauma therapist near me” or “help with anxiety.” But, it requires epic amounts of research, planning, tracking, optimizing, and writing.
How AI helps:
Identifies exactly which keywords your ideal clients are searching for
Tells you where to use those keywords in your content (headlines, body, meta descriptions)
Scores your content in real-time and shows how to improve it
Helps you optimize old blog posts to start attracting more traffic
Removes the need to understand SEO jargon or data
Recommended Tool:
SurferSEO – An intuitive, AI-powered platform that helps you write blog posts and website pages that are optimized for search — even if you’ve never touched SEO before.
Social media is a powerful way to build trust and visibility. But, most therapists don’t want to spend their time writing captions, creating videos, or figuring out what to post.
How AI helps:
Generates ready-to-use content ideas tailored to your specialty or ideal client
Writes captions, selects relevant hashtags, and suggests images
Edits and formats videos into short, engaging clips
Schedules and publishes content across multiple platforms
Provides analytics to track performance and optimize future posts
Recommended Tool:
Ocoya – An all-in-one AI-powered platform that assists with content creation, scheduling, and analytics, helping therapists maintain a consistent social media presence without the hassle.
💰 PPC Ads: Get More Clients Without Wasting Ad Money
Pay-per-click (PPC) ads — like those on Google, Instagram, or Facebook — can be a powerful way to bring in clients fast. But, ad platforms make it easy to spend big bucks and get small results if you don't know what you're doing.
How AI helps:
Writes high-converting headlines and ad copy tailored to your niche
Automatically designs images or video assets for ads
Suggests targeting and placements based on your goals
Simplifies A/B testing by generating multiple ad variations
Reduces the time and complexity of launching effective campaigns
Recommended Tool:
AdCreative.ai – A fully AI-driven ad creation platform that generates copy, visuals, and layouts for high-performing Google, Facebook, and Instagram ads — with minimal setup.
🖥️ Copywriting: Write Your Website Without Staring at a Blank Page
Copywriting is the #1 thing that delays therapist websites, thanks to perfectionism, overthinking, and not knowing what to say. And, when the copy does get written, it’s often too clinical, too vague, or tries to speak to everyone (which means it connects with no one).
How AI helps:
Breaks you out of “dissertation mode” and helps you write like a human, not a grad student
Guides you in writing clear, compassionate copy without using jargon
Helps you talk about yourself in a way that feels authentic — not self-promotional
Keeps your message focused on your client’s experience, not just your credentials
Gives you a structure to follow so you’re not stuck spinning your wheels
Recommended Tool:
Goodman Creatives’ Copywriting Bot – A custom-built AI writing tool that speaks the language of therapy to help you write copy that sounds like you. Trained on 20 years of real-world experience in therapist marketing, copywriting, and web design, it delivers better results than popular AI tools like ChatGPT, Gemini, and Claude.
Want to try the Therapist Copywriting Bot for free?
Get instant access here.
🎯Dream Client: Narrow Your Niche Without Feeling Boxed In
One of the hardest parts of marketing for therapists is narrowing down your niche and writing in a way that resonates. Most therapists try to speak to everyone — which makes it hard to connect with anyone. Without clarity on who you help, it’s nearly impossible to create effective content or attract the right clients.
How AI helps:
Helps you identify patterns in the types of clients you already enjoy working with
Clarifies your niche by translating your specialties into client-friendly language
Crafts a messaging foundation so your website, social media, and directories all speak directly to your ideal audience
Removes the guesswork around what to say and how to say it
Gives you language that reflects both your clinical expertise and human warmth
Recommended Tool:
ChatGPT – With the right prompts, ChatGPT can help you identify your ideal client, clarify your niche, and create messaging that’s both focused and authentic — without the overwhelm of trying to figure it all out alone.
Greg Goodman has been helping therapists get more clients since 2006, partnering with solo practitioners and large clinics alike. He’s the founder of Goodman Creatives — a full-service marketing and web design agency dedicated exclusively to mental health professionals. Greg’s long-term mission is to improve the mental health of 1 million people by helping clinicians reach more clients through ethical, sustainable, and stress-free marketing.
📱 Social Media: Show Up Online Without Posting Every Day