Dear Community,

We are excited to share our latest issue of The Link! It is packed with tools to help you with your practice and some incredible workshops and networking opportunities. Hope you enjoy!

In this issue, we explore a topic that many therapists view with a mix of trepidation and intrigue: artificial intelligence. While most of you have heard of AI platforms such as Chat GPT (some of you may already use or dabble in it), you may not know that there are many ways that AI can help you market your practice and attract the clients that are ideal for you. Therapy practice marketing expert, Greg Goodman, shows us how we can utilize AI to help us grow our practices.

Many of our patients face real challenges finding the medications they need—especially stimulants. This often means calling or visiting multiple pharmacies, adding stress for both patients and clinicians. This month, we're highlighting Medfinder, a service designed to take the guesswork out of this process. Medfinder helps patients and clinicians quickly locate pharmacies that have specific medications in stock, saving time and reducing frustration for everyone involved.

Feel confident knowing your emails are secure and fully HIPAA compliant with Paubox:

Did you know that Google Workspace and Microsoft 365 alone are not enough for your email to be HIPAA-compliant—even if you have a BAA with them?

Want a HIPAA compliant email system that would be SIMPLE for both you and the recipient? No extra steps. No passwords. You type your email, hit send and your message is received with a footer noting that it has been encrypted by Paubox.

The initial setup takes minutes to connect to Google Workspace, is really easy and there is nothing else to worry about. Paubox signs a BAA and once connected, all the emails in your account will be encrypted (info@, admin@, etc). Take comfort knowing that your practice emails will reach their intended destination safely and securely.

Paubox is offering The Link BBMHG-UWSPA subscribers a special discount of $250 off the first year (that’s 70% off!) with the code PAUBOXPROMO.

In this section, we highlight a resource we think the community would find helpful, interesting, or just amusing. We will draw from books, articles, podcasts, shows, movies, and more. Topics range from networking tips to self-care and everything in between.

Medfinder: Find Medications in Stock

If you’ve ever treated an ADHD patient with stimulants, you already know the problem. 

Since 2023, ADHD medications (among many others) have become extremely challenging for patients to locate and fill. The old workflow of sending an e-prescription to the pharmacy and the patient being able to pick it up at their convenience is unfortunately a thing of the past.

Peter and Parth, the Co-founders of Medfinder, were fed up with calling pharmacies and decided it was time for change.

In January of 2024, they launched Medfinder to solve this problem and have since helped over 10,000 patients across the US get access to the medications they need. They have a 4.9 Star Trustpilot rating (patients love them) and are trusted by prescribers at organizations like One Medical, Concierge Pediatrics, The Care Clinic, and hundreds of others (not to mention us!).

So how does Medfinder work? Simply put, you or the patient tells Medfinder the medication they need and where they need it, and they will locate the closest possible pharmacy to the patient that can fill their script! No more pharmacy calls for your patients, and no more endless back and forth with patients or sending and re-sending scripts. 

The best part? Medfinder has a find-it or refund-it guarantee, so if they can’t find the medication, you or the patient will get a refund for the search. It typically only takes a few hours to complete a search (and they told us that in their upcoming launch that will go down to a few minutes!!).

Medfinder supports most patients directly, but they also partner with practices to offer Medfinder as an add on service that can help you generate additional revenue. They told us that some practices are generating thousands of dollars per month in additional revenue by adding Medfinder services to their practice.

We’ve found that some patients are worried about data privacy and security with Medfinder, and they told us that they maintain HIPAA compliance and sign BAAs for all direct agreements with practices, and maintain the absolute highest level of security and compliance standards to protect patient information.

Interested in learning more about how Medfinder could help you and your patients? For a limited time, Medfinder is offering one free search for any new practice that signs up, or 10% off for any patients you refer with the code “MED10”!

5 AI Marketing Tools to Get More Therapy Clients:

Greg Goodman

AI is changing the way therapists approach marketing — and it’s more accessible than you might think. Dive in and discover 5 five ethical, therapist-friendly AI tools that can help you show up online and get more clients with more ease and flow. 

From writing your website to showing up on page 1 of Google with SEO, these tools can support your growth without adding stress. Whether you’re just starting out with AI or ready to level up, this practical, no-fluff guide will show you what actually works.

WORKSHOPS

Get More Clients with Ethical AI Marketing: A Workshop With Practice Marketing Expert Greg Goodman (Via Zoom)

Monday, May 12th

12 PM or 7 PM

Most therapists struggle with marketing. They don’t know where to start, what to say, or how to make it feel authentic. In this presentation, Greg Goodman shares how ethical, HIPAA-compliant AI tools can make marketing easier, faster, and less overwhelming — with a special focus on the #1 obstacle therapists face: writing words that actually attract clients.

You’ll learn how AI can help you:

• Write website copy without staring at a blank screen

• Clarify your niche and message without feeling boxed in

• Fix your Psychology Today profile without rewriting everything

• Do SEO and Google Ads without knowing tech

Calling all NYC tweens and teens who love collecting and trading sports cards! Four Spoons and Themba Tutors are launching Questcardz Community, an in-person group where participants receive free cards, connect with fellow collectors, and learn expert tips in a fun, engaging space.

Spring & Summer Manhattan Sessions Forming Now!

🔹 Great for all teens, including those with ADHD, autism, or executive function challenges who love hands-on social activities!
🔹 Parent-approved, supervised, and structured for a fun learning experience.
🔹 Led by Themba Tutors and Four Spoons (Cope With School NYC’s sister organization ), experts in supporting neurodiverse learners!

✨ What to Expect:
✔️ Free sports cards 🎁
✔️ Expert collecting & trading tips 🔥
✔️ A fun, social space to connect with other teens in NYC 👥

📍 Limited spots available!

Please share this link with any tweens/teens who might enjoy this or other fun social activities: Questcardz Community Sign-Up

📢 Want more NYC social activities for neurodiverse teens?

Check out: Social Activities for Neurodiverse Teens in NYC

Back by popular demand: Upper West Side Headshots & Networking @ Ari’s COPE NYC Garden!

Friday, June 13th, 10-1

6 slots available for beautiful, professional headshots for your website with Kari’s kind and talented husband, Goran.

Don’t need photos? Come hang out with us at Cope NYC’s garden for coffee and bagels on 6/13 FROM 10-1 and make new connections! Space is limited.

Brooklyn Headshots & Networking:

Kari and Goran open their Park Slope home and garden for private and group professional headshot photography sessions and networking parties.

Wednesday, June 18th, 10-2

Headshot and Networking Party

For examples of photos: www.michaelgveljic.com

Email Goran at [email protected] or Kari at [email protected] with any questions.

Host an Event!

Contact us if you want to host an event for The Link BBMHG-UWSPA! We would love to co-host your in-person networking event! Reach out and let’s make a date. It is a great way to get to know more people and showcase your practice as well.

Thank you for reading and for being a part of the Link community!

Best regards,

Brooklyn and Beyond Mental Health Group and the Upper West Side Psychotherapy Alliance

The Link is a monthly newsletter for the Brooklyn and Beyond Mental Health Group (BBMHG) and the Upper West Side Psychotherapy Alliance (UWSPA). Founded by Kari Groff MD and Ari Fox, LCSW, we are a thriving community of 5000+ mental health and allied professionals. Each month, we share tips and resources to help you build connections, take your practice to new heights and have more fun in the process.